TRIUMPH67 now on iTunes

TRIUMPH67 on iTunes

Driftless Pictures is proud to announce that online streaming and downloading of the feature Arab-American film TRIUMPH67 is now available on iTunes, Reelhouse and directly on the official TRIUMPH67 website worldwide.

On iTunes, TRIUMPH67 is available in North America as well as 30 other countries, including Bulgaria, Canada, Czech Republic, Cyprus, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Latvia, Lithuania, Luxembourg, Malta, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom. This is an English-language version for streaming or downloading.

On the official site and via Reelhouse, TRIUMPH67 is available, with extra content, for downloading and streaming worldwide. This is also English-language, with Arabic and French subtitles available as an option.

The bonus content is much of what you will find on the DVD extras, but available as part of the VOD package, including commentary, TV interviews, and vignettes with lead actor Mohannad Ghawanmeh.

The TRIUMPH67 DVD features these extras, as well as the Arabic and French subtitles, and is region-free for worldwide viewing. A limited release BluRay is also available.

“We’re proud to offer TRIUMPH67 on various platforms so you have flexibility and choice, no matter where you are located geographically. Our platforms are easy to use and deliver the utmost quality, so you’ll experience our Palestinian-American story as we intended,” said co-producer Jeremy Wilker. “This story is unique in American indie films, and we hope you love it as we do.”

Visit the official site at http://www.triumph67film.com/ for more information or to request a screening in your area.

By Jeremy | Posted in Miscellaneous, News | Comments Off
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Discs are Done

The day has finally arrived: the discs of TRIUMPH67 are complete and shrink-wrapped and ready to go out to our kickstarter backers and fans worldwide! It took a long time, as things do when all expenses are almost completely out-of-pocket and you have to work at your day job and you have to raise children and move to a new house and … well, all along the way we couldn’t have done any of it without the amazing and patient support of fans, friends and family. Truly, we are blessed and proud and relieved and we hope you enjoy watching the movie and the extras. And stay tuned for information about how to stream and download TRIUMPH67 direct to your home.
TRIUMPH67 DVDs

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Triumph67 screens at the Twin Cities Arab Film Festival

Triumph67 screened at the Twin Cities Arab Film Festival, which I’ve been told is the second longest running Arab film festival in the country. It was well received and we had what I thought was a highly enjoyable question and answer session after the film with Mohannad Ghawanmeh, Jeremy Wilker, Heidi Haaland, and myself (Dan Tanz). It felt particularly gratifying to screen the film for an Arab audience and get their reactions. It was a true honor to be able to show the film in this setting, discuss how Arabs are portrayed in cinema, and how are film breaks that mold.

It was wonderful to be part of such a prestigious, yet also intimate setting, and I want to thank the board of Mizna everyone they brought on to make the Twin Cities Arab Film Festival happen, bring film makers together with the consumers of fine cinema and culture, and establish a setting where alternative voices can be heard outside the mainstream cinema.

Hey, and also, the coffee was great, and location was cozy at the historic Heights Theater, the films were moving and provocative, and the company was first rate. Experiences like this make me want to make another film…

By Dan | Posted in film festival, Miscellaneous | Comments Off
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Kickstarting TRIUMPH

How we raised $12,000 in 30 days for our feature film.

TRIUMPH67 a kickstarter success!

Upon first hearing about crowdfunding via kickstarter I was obsessed with how I was eventually going to put it to use on a film project. I had thought it would be for a documentary project that has been in the works for several years, but when we got close to finishing post-production on TRIUMPH67 and ran dry of funds (and time) I reexamined what I thought I knew and realized that kickstarter would be the perfect fit for us to bring the feature film project to completion.

I started following and making mental notes of the various successful campaigns, especially film/movie projects, and began an outline of my favorite techniques and approaches. I stumbled upon another Minnesota filmmaker in the process of a kickstarter campaign, Phil Holbrook and TILT, and made a contribution. His group really seemed involved and motivated and it was easy to become engaged. I was particularly thrilled to see them meet their goal of $15,000!

Then, one project really lit a proverbial fire under my ass: an extremely detailed writeup about funding a book publishing project called “KickStartup” by Craig Mod (thanks for the inspiration, Craig!).

KickStartup by Craig Mod

Not only did Craig provide a scintillating story with great pictures, he did some really useful analysis on his numbers and figured out what pledge levels were most productive. I decided it was extremely spot-on, and jived with much of what I had found elsewhere, and went ahead and created our pledge levels at what were the most apparent productive levels: $25, $50, $100, $250, $500, $1000 and $5000. We knew it was a stretch to get anything at or above the $5000 level, but we thought it looked good to have on our campaign! And who knew, maybe some deep-pocketed benefactor would emerge and desire to help TRIUMPH67 (nope, they didn’t).

TRIUMPH67 kickstarter pledge levels

We launched our kickstarter post-production campaign on October 5th, 2010 and set it for a standard 30-day duration. I would recommend this length as any shorter and it might be hard to build up enough awareness for your project and any longer and you (and your audience) will likely run out of energy to continue the fundraising. However, if you truly believe you can do it in a shorter amount of time, go for it. You will be working hard every day for every dollar in your fund. Can you dedicate 30 days of your life to this? Let me answer that for you: Yes! Of course. This is like free money! Of course, you have rewards you need to fulfill for each pledge and it takes a lot of your time, but you know what I mean. And you are building your audience!

If you read Craig’s story of his campaign you saw that he outlined their strategy for promotion of their fundraiser. They focused on twitter, facebook, emails and online media (blogs and magazines). Their daily approach of tweets and status updates were bolstered with four unique emails to their contact list, each of which meant an approximate increase of an extra $500 in donations. Nice, especially considering that sending emails is super low-cost or even free! The really inspirational bit of information on their strategy was that they got their campaign mentioned on at least fifteen different blog or magazine sites (mainly dealing with design and art). That kind of push and publicity would be phenomenal for any independent filmmaker and we hoped for some of the same.

The T67 Analysis

Here’s the rundown on how we approached our promotion: We knew that the director, Dan, and myself could tweet and facebook on a daily basis, along with supporting help from a few close people. This is where we really took advantage of HootSuite to keep track of what we were doing in separate locations and to not send out redundant posts. Brilliant. Dan and I could quickly and easily see what each other had already posted or scheduled to post and not repeat the same messages.

TRIUMPH67 kickstarter funding graph

We had hoped to do more full-on email blasts, but we only did one official TRIUMPH67 email a few days before the end of the campaign, which, tied with the impending end of our campaign, gave us a boost of over $1000 compared to the previous day (which was a Sunday, by the way (weekends were always more challenging)). We did, however, act on our own personal email contacts and sent out several direct messages to our friends, families and coworkers. The great hope we had of getting supportive mentions in media or movie blogs never panned out at all, mostly due to our own lack of effort in this area. This is something I’d recommend not skipping over in your own campaign — build your audience and followers at every step in your filmmaking process and get some media mentions!

Our biggest boost, and perhaps our biggest secret recipe that we stumbled upon and we are now revealing directly to you, was in engaging our connections on Facebook in direct chats. Since this personal, one-on-one communication was almost as good as being face-to-face with our acquaintances, they were far more likely to agree to a pledge. Maybe it was too hard to say no directly to us in this manner or maybe the personal connection was just really convincing, but once we got on this groove, we had our single best day in pledges with over $2800 raised (about 24% of our total)!

TRIUMPH67 daily kickstarter pledge levels

In summary, we worked our 30 days pretty hard and consistently, although we weren’t terribly engaged during the four days we were at the wonderful Flyway Film Festival screening our work-in-progress cut of the film and it was patently obvious — we only raised $200 during those four days. Remember, you will work for every pledge.

TRIUMPH67 kickstarter pledges per week

If you think that you will build it and they will come, you are sadly mistaken.

When you launch your own crowdfunded fundraising campaign, be ready to devote every free moment to working it! We found that tweeting and facebooking at least twice a day seemed to be the right amount of social mentions on our part (with additional retweets or rementions a bonus on top of that) and didn’t seem to alienate or annoy anybody with the frequency. We definitely should have sent one or two more official emails to our list of subscribers (don’t just send one!) and we should have spent more time on some good media/blog mentions. Personal conversations led to our best pledge day and we’d recommend spending time either talking in-person to people or on the phone or chat/Skype/etc. Our first four and our last four days were highly productive, likely due to the excitement of launching and wrapping up our campaign. It was the middle 20 days that were the the long-slog of working hard for every donation, and weekends were just tough in general. If you don’t already have several hundred friends and followers on twitter or facebook (including several who are quite influential themselves), you will have a harder time of effectively running a crowdfunding campaign, so build up your social profile and your respective personal brands, every chance you get, not just when you need to raise money. You may find, as we did, that you will receive donations through other means as well!

After all, people are making a contribution based somewhat on your project, but mostly upon their belief in you.

TRIUMPH67 kickstarter success

  • Days without a pledge: 2
  • Days over $25: 28
  • Days over $50: 25
  • Days over $100: 19
  • Days over $250: 12
  • Days over $500: 7
  • Days over $1000: 4
  • Best day amount: $2830
  • Average pledge/day: $379.47

Further Reading

See our archive of tweets during our kickstarter campaign:
http://topsy.com/www.kickstarter.com/projects/jwilker/triumph67-0

Read more analysis of kickstarter projects:

http://pdnpulse.com/2010/10/tips-for-successful-fundraising-from-kickstarter.html

http://blog.kickstarter.com/post/1162195899/trends-in-pricing-and-duration

http://gigaom.com/2010/09/22/crowdfunding-kickstarter-has-some-advice/

http://coffeeandcelluloid.com/2010/03/01/behavior-patterns-of-kickstarter-funders/

http://coffeeandcelluloid.com/2010/03/04/how-to-figure-the-true-cost-of-a-kickstarter-project/

http://blog.kickstarter.com/post/5014573685/happy-birthday-kickstarter

http://blogs.indiewire.com/tedhope/archives/guest_post_jennifer_fox_part_4_how_my_reincarnation_broke_all_kickstarter_r/

http://www.kickstarter.com/blog/10000-successful-projects
(we are in the 5:01 segment of their successful projects video!)

Recently Wonder Russell compiled a list of articles from around the world relating to crowdfunding. This is a great resource, perhaps becoming the actual Crowdfunder’s Bible, (thanks, Wonder!) and it’ll be worth your while to peruse every story prior to launching your own campaign. Learn from those of us who’ve gone first and avoid the pitfalls and mistakes we’ve blundered through!
http://bellawonder.com/2011/07/11/the-crowdfunders-bible/

Please note: kickstarter could just as easily be replaced with indiegogo.com or rockethub.com or ulule.com. As of this writing, kickstarter just simply has the most street cred/reputation. Other sources of crowd or micro funding are: pledgie.com, flattr.com, paypal donations on your own site, etc.

If you liked this information, please consider a like or a follow! We’d appreciate it!

By Jeremy | Posted in Journal, Miscellaneous | Comments Off
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3 Years since “wrap”

This summer marks the third anniversary of wrapping the Triumph67 shoot. So much has happened since then for the filmmakers, the cast and crew, and in independent film as a whole.

Triumph67 won an honorable mention at the Minneapolis St. Paul International film festival, and screened to sold out crowds. Lavish praise for the film was mentioned on MPR, and the producers had a great interview on KFAI staple, Art Matters. Colin Covert of the Minneapolis Star Tribune and Chris Hewitt of the St. Paul Pioneer Press had great things to say about the film, going so far as to call it “poignant and moody… recalls Blow Up…” and “a handsomely shot psychological drama, respectively.

So where is Triumph67 now, and when will it be screened next?

DSLR filmmaking has made independent film even more accessible to up and coming filmmakers, the market has been supersaturated with DIY films, and festivals have become more competitive than ever. Where did this leave Triumph67, a thoughtful and understated work with a focus on characters who have been misrepresented traditionally in Hollywood?

These are all questions we have been pondering. We are sending the film out to the next round of festivals, preparing to launch into the promotional campaign necessary to build an audience and convince people of what we already know: Triumph67 is a film that sticks with you, and begs for a dialogue between viewers, long after its last image fades from the screen.

We’re looking forward to the next round of festivals, and to upcoming new projects from the cast and crew. Until then, remember to keep checking back for when the official film release becomes available for our dear fans and supporters.

Dan Tanz

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A Part of 10,000

Last fall we ran a Kickstarter campaign for finishing funds on TRIUMPH67 and were pretty successful with our efforts and we were able to connect with old and new friends to make the film complete. Kickstarter just announced they’ve crossed the 10,000 successful projects threshold and we are proud to be a part of that impressive number! And we are part of only about 1500 projects that crossed the $10,000 mark.
TRIUMPH67 part of Kickstarter's 10,000 successful projects

By Jeremy | Posted in News, Postproduction | Comments Off
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World Premiere of TRIUMPH67 – SOLD OUT

We recently got the great news that the world premiere of TRIUMPH67 sold out at the Minneapolis - St. Paul International Film Festival (MSPIFF).

After three years of labor, we finally have delivery!

Our film was the FIRST film to sell out at MSPIFF in 2011.  Many thanks to our cast and crew, friends, family, and the film-arts community for this remarkable show of support. In response, a second screening has been slated for Tuesday, April 19th, at 4:30pm. All tickets are through the MSPIFF website. We sure would love to see you in the theater and chat with you afterwards!

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Official Trailer Released

It has been a long-time coming and it is finally here! The official TRIUMPH67 trailer! Check it out below or over on Vimeo and then make sure you stay tuned for information on how to buy your April 15th MSPIFF premiere tickets! See you at the movies!

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StarTribune article about TRIUMPH67 and kickstarter

The morning of the Oscars, TRIUMPH67 was featured in a StarTribune article about successful kickstarter projects. It even features our pal up in Brainerd, Phil Holbrook (@philontilt). Next year, maybe we’ll be in tuxedos!

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Festival Gamble

The process of submitting an independent film to a major film festival is uncannily similar to gambling: you put on your tuxedo (make your film), place your bet (pay the fees and submit), and then the wheel is spun or the cards are dealt (pick your casino analogy here) and it is out of your hands and up to luck, or fate, as it may be.

You may believe that you have studied up, that you are a shining star, that you’ve got the mojo and that surely you will win this round, but the odds are steeply against you. Go ahead and sit down if you are cruising along reading this on your iPhone, because no matter what you may think you’ve done, it all comes down to chance, and a slim one at that.

How slim? Well, I’m no mathlete, but according to the numbers I ran, it looks like our chance of getting into Sundance was three percent. Yeah, you say, sure, that is the biggest festival and chock full of big names, big films, big budgets… but what about Slamdance across the street? Um, two percent.

Let’s take a look at other things that could happen to you in your lifetime:
@tweak's film festival odds chart 2010

Excuse me for a bit while I go fill out my application to Harvard!

By Jeremy | Posted in Miscellaneous, Postproduction | Comments Off
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